Raw Earth Foods & Beverages Private Limited started as a cold pressed juicery in 2016. We set out with the attitude that we will make people of Bangalore lead better, healthier lives because of us. Yay! It went well for a while, then we realised that getting us Indians to consume healthy food was so challenging. Also, guess, where did Raw Earth Foods & Beverages Private Limited maximum revenue came from. It was not from the gyms or the health conscious. It was actually from Bars. Yes. A drink tastes pretty darn good with freshly pressed juice. So somewhere towards the end of 2017 we started experimenting with shrubs and syrups. Mid 2018 we started taking them to a few Cafes, Restaurants and Bars that we were already working with. And oh boy! did they love it or what! One thing just led to the other and before we knew it we ended up with 40 variants, most requested by Cafe Owners and Mixologists. And yes, more than doubled our revenue. Another challenge with the Juices was the whole lot of waste we were generating, even though we used glass bottles. If each drink went in glass bottles directly to the consumer – and as we scaled up – we would not have a mechanism to bring them all back. That would be generating a mountain of glass bottles that will end up at the landfill. 200 ml glass bottles can’t be reused as much. And recycling glass is not exactly environment friendly either. This does not settle well with our Philosophy of Life. With one bottle of SWA Natural Shrubs and Rich Syrups, you can make about 25-30 drinks. This automatically tackles the ‘waste issue’ considerably. And you make your own refreshing, natural drinks – iced teas, sodas, mocktails, cocktails etc. And 30 of those in a package of one. Yes! Less waste. We still do glass bottles for shrubs and syrups, these are collected back from Bangalore Market and reused post cleaning and sterilising. For the rest of India, we do not have a choice but to do high quality PP plastic as the breakage is way too high. We tried. Also, recycling plastic is better than throwing away glass.