ZiZi Enterprises is a Pune-based proprietorship engaged in the import, distribution, and retail of health and wellness products, with a focus on nutraceutical and dietary supplements. The business operates with an emphasis on quality sourcing, regulatory compliance, and controlled market entry. The company imports finished nutraceutical products from international manufacturers, including Germany, and supplies them to the Indian market through a combination of offline and online channels. The product portfolio includes effervescent vitamin and mineral supplements such as vitamin C, magnesium, iron with vitamins, and multivitamin formulations. ZiZi Enterprises follows a phased business approach, starting with small-batch imports and trial distribution through medical stores, gyms, wellness centres, and e-commerce platforms. This model allows the company to assess demand, ensure product acceptance, and scale operations responsibly. The business is fully compliant with applicable Indian regulations, including FSSAI and GST requirements. Operations are currently owner-managed, with logistics, compliance, and distribution handled directly or through trusted third-party partners. ZiZi Enterprises aims to build a reliable presence in the health and wellness segment by offering internationally manufactured products that meet Indian regulatory standards and consumer expectations, while developing long-term partnerships with retailers and distributors.