Brand Name
The Paanation
GST No
03AWGPM7746M1Z2
Establishment
2023
Investment
₹ 50 K to 1 Lac
Space Required
400 sqft
No. of Employees
3
Wide Range of Products
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Company Profile
Established in 2023, Kridha Enterprises is a vibrant manufacturer based in Patiala, Punjab, dedicated to reviving and modernizing the tradition of Indian mouth fresheners and digestives. Operating under the catchy brand name The Paanation, we specialize in a delightful array of traditional treats that blend authentic taste with premium quality. Our extensive product range caters to the Indian palate's love for post-meal refreshment, featuring varieties like Calcutta Meetha Paan, Banarasi Dry Paan, and Maghai Paan, alongside health-conscious options like Gulab Khajur and Dry Dates. We also produce a wide assortment of "churan" and digestives, including Imli Laddoo, Hing Peda, and Anardana Goli, ensuring we have something for every customer, from children to the elderly.
The Paanation is on an aggressive expansion path and is actively appointing distributors for a Pan-India distribution network. We distinguish ourselves in the competitive FMCG market by offering financial benefits that significantly exceed industry standards. We provide an exceptional margin structure, offering a massive 40% margin to retailers and a healthy 12% margin to distributors. This ensures that our partners enjoy superior Return on Investment (ROI) compared to other companies currently running in the market. We are looking for enthusiastic partners who can help place our flavorful products in retail outlets, kirana stores, and confectionery shops across the country.
We believe in building trust-based relationships, which is why we offer a unique and supportive return policy to secure our distributors' investment. Our products come with a 12-month shelf life. We offer a 100% return policy on expired goods from retailers, ensuring market confidence. Additionally, we have a stock rotation support system where distributors can return blocked or unsold stock within six months of delivery for full value (terms apply for returns after six months). This commitment to "Quality & Taste" combined with distributor safety makes Kridha Enterprises an ideal partner for long-term business growth.
Requirements for being our distributors:
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Financial Stability: Capability to invest between ₹50,000 to ₹1 Lakh.
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Storage Capability: Secure a minimum of 400 sqft of hygienic storage space.
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Market Access: Strong network with FMCG retailers, paan shops, grocery stores, and canteens.
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Stock Management: Ability to manage stock rotation effectively to maximize the benefits of our return policy.
Perks of being our distributors:
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Unbeatable Margins: We offer higher margins than competitors: 40% for Retailers and 12% for Distributors.
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Stock Safety: 100% return accepted for expired goods returned from retailers.
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Stock Correction: Facility to return unsold/blocked stock within 6 months of delivery (Note: Distributor margin is deducted if returned after 6 months).
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Wide Portfolio: Access to a large variety of fast-moving impulse purchase products.
Offered range of products:
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Paan Varieties: Calcutta Meetha Paan, Banarasi Dry Paan, Maghai Paan, Paan Churi.
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Dates & Khajur: Gulab Khajur, Dry Dates, Gud Khajur.
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Digestives (Goli/Pachak): Imli Laddoo, Hing Peda, Anardana Goli, Jeera Goli, Aam Pachak, Ajwain.
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Mukhwas: Different types of flavored Saunf.
USPs of our products:
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Core USP: Uncompromised Quality & Taste.
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Shelf Life: Long expiry of 12 Months.
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Return Policy: A transparent policy that supports the distributor in case of slow-moving stock (within 6 months) and fully supports expired returns from the market.
Features of our company:
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Established in 2023 in Patiala, Punjab.
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Manufacturer of "The Paanation" brand.
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Focus on high-margin, high-volume traditional confectioneries.
Contact us for Distributorship:
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Our E-mail: Support@appointdistributors.com
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Contact us: +91-9560536203
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Product Range
Calcutta meetha paan
banarasi dry paan
maghai paan
paan churi
gulab khajur
dry dates
gud khajur
digestive like imli laddoo
hing peda
anardana goli
jeera goli
aam pachak
ajwain
different tyres of mukhwaas (flavourd saunf)
Investment Required:
50 K to 1 Lac
Distributors Benefits
- Unbeatable Margins: We offer higher margins than competitors: 40% for Retailers and 12% for Distributors.
- Stock Safety: 100% return accepted for expired goods returned from retailers.
- Stock Correction: Facility to return unsold/blocked stock within 6 months of delivery (Note: Distributor margin is deducted if returned after 6 months).
- Wide Portfolio: Access to a large variety of fast-moving impulse purchase products.
Distributors Required in
Central
- Bihar
- Chhatisgarh
- Madhya Pradesh
Western Zone
- Gujrat
- Maharashtra
- Goa
- Rajasthan
Eastern Zone
- Arunachal Pradesh
- Mizoram
- Nagaland
- Manipur
- Tripura
- West Bengal
- Assam
- Meghalaya
- Odisha
- Sikkim
- Jharkhand
Northern Zone
- Uttar Pradesh
- Uttarakhand
- Delhi
- Jammu & Kashmir
- Haryana
- Punjab
- Himachal Pradesh
South Zone
- Karnataka
- Andhra Pradesh
- Kerala
- Tamil Nadu
- Telangana
Union Territories
- Lakshadweep
- Dadra and Nagar Haveli
- Peducherry
- Andaman and Nicobar Islands
- Chandigarh
- Daman and Diu
Get In Touch
Planning to start a business!
Contact Details
- Name: Mohnish
- Company Name: Kridha Enterprises
- Brand: The Paanation
Address: #1753/1 Jyoti Ram Street Near Books Market Patiala, Punjab