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Flair, being the leading exporter of fine writing instruments from the Asian continent, commenced its success story 4 decades back with an exclusive range of fine writing Metal Pens under the able guidance of Mr. K. J. Rathod, the visionary & President of Writing Instruments Manufacturer Organization, India. During the era, Flair has ventured into various territories by the efforts of Mr. V. J. Rathod, the financial mentor of the group, who has also served a successful tenure as Chairman of Plastics Export Promotion Council, India. Today the new generation is heading the group and taking it to astonishing heights of success with the pragmatic but futuristic approach, where Mr. Rajesh Rathod is promoting the brand Flair in all the continents whereas Mr. Mohit Rathod & Mr. Sumit Rathod are busy capitalizing the domestic market & developing new terrain of business.